Flicka Makes Safe & Cruelty-Free Cosmetics Minus Hefty Price Tags

Flicka Makes Safe & Cruelty-Free Cosmetics Minus Hefty Price Tags

SUMMARY

Flicka uses certified vegan, lead- and sulphate-free raw materials to make eye and face make-ups, lipsticks and nail paints suited to Indian skin tones

Presented by Inc42 & Emiza, Co-Presented by Simpl & Axis Bank – the list features 52 brands racing to capitalise on the estimated $300 Bn market opportunity by 2030.

When Mohit Pardasani took over his family’s 40-year-old cosmetics retail store, he soon noticed an obvious pain point – customers could ill-afford top-quality products with hefty price tags. Building a budget-friendly beauty brand minus a quality drop was the obvious solution, but it seemed an arduous task. However, Priyanka Nawani (his spouse-to-be at the time) had enough business experience as she worked for her family’s apparel brand for five years. Together, they launched Flicka Cosmetics (meaning beautiful girl in Swedish and their daughter’s name) to bridge the quality-price gap in the make-up market. 

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